Identifying key factors affecting customers decisionmaking of. Pdf factors influencing consumer behaviour in market vegetables. A number of personal factors also influence the consumer behaviour. The purpose of this study is to determine the factors affecting consumer preferences and behaviour in the electric appliances market in iraq. An empirical study of the factors influencing consumer. Aug 22, 2010 consumer behavior is deeply influenced by cultural factors, such as buyers culture, subculture and social class. Identifying key factors affecting consumer purchase. It then proceeds to discuss various filtering elements customers will apply to make a selection of a store to purchase from and revised filtered buying behaviour based on their final selection. Consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use. General factors culture, and includes the arts, customs and values, as well as the skills common to individuals in a particular society and these habits vary from society to another, and thus culture represents a pattern of consumer behavior, and marketing men rely on marketing plan on this factor significantly. Check out our top free essays on factors affecting consumer behaviour to help you write your own essay. The theoretical part discusses the basics of factors affecting purchase decision, decisionmaking.
Student declaration i hereby certify that the project report entitled on factors affecting consumer behaviour while shopping at shopping malls submitted in institute of marketing and management delhi india is my original work and not submitted or the award of any other degree, diploma, fellowship, or any other similar title or prizes. In a market, different consumers have different needs. Lawan1, ramat zanna2 1department of marketing, ramat polytechnic, p. Future research could use our suggested factors f, filtering elements f and then filtered buying behavior f, fff model framework as a basis to empirically explore the factors affecting the online consumer purchasing process and to test the suggested model by the interested researchers in the relevant area of research. Consumer behaviour solved case study matin khan bbamantra. Factors affecting consumers buying decision in the. Factors affecting consumers purchase behaviour for health. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the consumers in nagaland. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. A study of factors affecting online buying behavior. Consumer behavior is deeply influenced by cultural factors, such as buyers culture, subculture and social class.
Pdf consumer buying behaviour refers to the buying behaviour of the ultimate consumer. The consumer buying decision process is influenced by many internal and external factors. Based on these factors, probable explanations can be suggested for the reported attitude behaviour gap in green purchase behaviour. A study of factors affecting consumer buying behaviour. The consumer behavior is the study of how an individual decides to purchase a particular product over the other and what are the underlying factors that mold such behavior. Factors affecting consumer behaviour grade 11 marketing project 1. Culture forms the ideas, beliefs, values and behaviour of a person living in a particular region. Consumer behavior is described as the processes involved when an individual or a group is buying or choosing a product or a service to satisfy needs and desires. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to. Declaration i hereby declare that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted for the award of doctor of philosophy phd in business management at d.
So basically i will start answering this question with a question. A conceptual frame work introduction consumer behaviour is a subset of human behaviour. An understanding of consumer behaviour is essential in planning and programming the marketing system. Figure 1 the wider determinants of health behaviour. May 05, 2015 the literature on green consumer behaviour recently focuses upon the asian markets. Factors affecting green purchase behaviour and future. Sakshi arora, biyani girls college, jaipur, explains about factors influencing consumer behaviour which plays an important role in market. Evaluation of sociocultural factors influencing consumer. So, the purpose of this paper is to study the factors affecting consumers green product purchase decisions in india. If the economy is strong, consumers have more purchasing power and money is pumped into the thriving economy.
Even if you sell to a company, youll be dealing with humans to do it. The influence of culture on the purchasing behavior varies from country to country, therefore sellers have to be very. All these factors were found to either encourage or discourage purchase of green products. Based on these factors, probable explanations can be suggested for the reported attitudebehaviour gap in green purchase behaviour. Sep 21, 2017 the fff model takes into consideration internal and external factors affecting consumer buying behaviour. Though environmental consciousness in indian consumers is observed in the literature, their purchase behaviour towards green products is not yet clearly understood. The literature on green consumer behaviour recently focuses upon the asian markets. Jul 17, 2015 student declaration i hereby certify that the project report entitled on factors affecting consumer behaviour while shopping at shopping malls submitted in institute of marketing and management delhi india is my original work and not submitted or the award of any other degree, diploma, fellowship, or any other similar title or prizes. We need people around to talk to and discuss various issues to reach to better solutions and ideas. External factors cannot affect the decision process directly but, these are also instrumental and exert an influence on consumer behaviour. The impact of factors influencing the buying behaviour on. Subcultures can include nationalities, religions, racial groups, or groups.
This study contributes to a deeper understanding of the impact of different factors on consumer buying behaviour. What are the characteristics that affect consumer behavior. What are cultural factors influencing consumer behavior. The data employed to analyse the factors influencing consumers purchase decisionmaking processes were obtained through a questionnaire that was conducted in december 2011 in basra, a city in southern. For instance, it has been held that consumer buying behaviour can be classified by social class and stage in the family life cycle rich and jain, 1968. Age of a consumer and his life cycle are two most important sub factors under personal. Factors influencing consumer behaviour in market vegetables in yemen. The sub factors under personal factor are listed below. Not all consumer exhibit the same buying behaviour. What are the factors that determine consumer behaviour. Consumer behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use. Sa mohamed ali abstract consumer buying behaviour refers to the buying behaviour of the ultimate consumer.
Factors affecting consumer behaviour grade 11 marketing. With your download, get the best papers relevant to this one, including 12 top related papers. How psychological factors affects consumer behaviour. Therefore it is important to understand the various factors influencing consumer behaviour. After the cultural factors in the study of consumer behaviour, the social factors also.
In fact this is one major factor that influences consumer behaviour. Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, including the consumers emotional, mental and behavioural responses that precede or follow these activities. What are the factors that affect consumer buying behaviour. The buyer in influenced by various variables like cultural, social, personal, and psychological factors.
A project report on consumer behaviour in online shopping by anish thomas 2010e03 submitted to symbiosis international university in partial fulfilment of the requirements for the award of the masters in business administration. The consumer behaviour or buyer behaviour is influenced by several factors or forces. Social factors play an essential role in influencing the buying decisions of consumers. The success or failure of a nations economy can greatly affect consumer behavior based on a variety of economic factors. The purpose of this research was to study how different factors of consumer behavior effect on decisionmaking during coffee brand selection. Other predictors of consumer behaviour are linked to the study of personality kassarjian, 1971, or are classified. The factors of lifestyle of health and sustainability. Factors affecting consumers can also be studied by dividing the factors into four groups as shown below. You know that everyone has their interests, their tastes, their own way of being and a personal history that conditions them. An examination of the factors affecting consumers purchase. Consumer behaviour solved case study matin khan case i. Some of the major personal factors are occupation, age, economic condition, lifestyle and individuals personality. Download scientific diagram factors affecting the consumer purchase behavior.
Human beings are social animals and our desire is to fit it and or to identify by individuals or groups which are the primary motivation for buying product and services in the services industry. The cultural factors are the factors that an individual learns at a very early stage of life due to socialization within the family and other key institutions, such as the set of values, preferences, behavior patterns, and perceptions are learned as the individual grows. The impact of social factors affecting consumer behaviour. What drives consumers to choose a particular product with respect to others is a question which is often analyzed and studied by. Oct 04, 2016 factors affecting consumer behaviour grade 11 marketing project 1. Buying behaviour, this papers aim is to provide an indepth elucidation of the many aspects that influence consumer behaviour.
A number of studies focused on the factors affecting consumer behaviour given specific countries, societies, or cultures. Psychological factors influencing consumer behaviour instructor janne peltoniemi pages 46 supervisor birgitta niemi learning, and attitude and behaviour change. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. Cultural factors influencing consumer behavior definition. Consumer behaviour emerged in the 1940s and 50s as a distinct subdiscipline in the marketing area. Understanding buyer behaviour is not easy because several factors can influence consumer behaviour before making a purchase decision. The fff model takes into consideration internal and external factors affecting consumer buying behaviour. A project report on consumer behaviour in online shopping. Consumer behavior refers to the selection, purchase and consumption of goods and services for the. The thesis was divided into a theory part and empirical part. Integrated approach to factors affecting consumers.
Economic factors that affect consumer behavior bizfluent. Factors affecting consumers purchase behaviour for health and. Factors affecting consumers buying decision in the selection. Factors influencing organistaional buying in consumer behaviour factors influencing organistaional buying in consumer behaviour courses with reference manuals and examples pdf. There are five questions that support any understanding of consumer behaviour. It is the study of how individuals make decisions to. In this study the focus was limited only to social, personal and psychological factors.
Download this course for use offline or for other devices. Factors affecting consumers green product purchase. An empirical study of the factors influencing consumer behaviour. Each culture contains subcultures groups of people with share values. Factors affecting consumer buying behavior n ramya and dr. Sep 02, 2018 social factors affecting consumer buying behavior. Need social status gifting purpose why do you think an individual does not buy a product. Personal factors play a very important role in affecting the buying behaviour of a consumer. Pdf factors affecting consumer buying behavior researchgate. In some cases, consumers tend to spend less time in thinking. Essentially, culture is the share of each company and is the major cause of the person who wants and behavior.
Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision. A consumer buying behavior is influenced by social, cultural, personal and psychological factors. Key factors influencing online consumer behaviour backed. Nov 24, 2012 the purpose of this study is to determine the factors affecting consumer preferences and behaviour in the electric appliances market in iraq. Yes, i agree with the product manager and assistant manager that efforts were made in the right direction, but many factors affecting consumer behaviour were ignored. What are the factors influencing consumer behavior. A customers buying behavior is also influenced by social factors, such as the groups to which the customer belongs and social status. Factors influencing organistaional buying consumer. Many factors, specificities and characteristics influence the.
Gems our own english high school, dubai tanzeel abdul jabbar xi j 2015 2016 marketing project title. Free essays on factors affecting consumer behaviour. Consumer behavior can be broadly classified as the decisions and actions that influence the purchasing behavior of a consumer. Identifying key factors affecting consumer purchase behavior in an online shopping context chung. Nov 09, 20 future research could use our suggested factors f, filtering elements f and then filtered buying behavior f, fff model framework as a basis to empirically explore the factors affecting the online consumer purchasing process and to test the suggested model by the interested researchers in the relevant area of research. Factors affecting consumer buying behavior factors of. This article aims at identifying the factors affecting the buying behaviour of the consumers for health and wellness food products in india, based on a structured primary survey of 218 respondents in the city of lucknow, india, using the stratified random sampling technique. As all consumers are unique they exhibit different behaviour while making a purchase decision due to various factors influencing consumer behaviour. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. Pdf age and factors influencing consumer behaviour. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer relationships.